Gobi corporation introduced the second collection that collaborated with artist Sarantsatsralt.S
Gobi, the leader in its field, has a tradition of introducing new designs of national clothing for the Lunar New Year to customers every year. On the occasion of this year’s Lunar New Year, Gobi collaborated with Mongolia’s State Artist Sarantsatsralt.S, and organized a public presentation of a new collection that preserves the characteristics of national clothing called “Leading Flower-Snowdrop” in anticipation of the spring festival, on 3rd February at the Gallery Ulaanbaatar.
The collection is unique in that, it was created not only by S. Sarantsatsralt’s special sensitivity and simple talent, but also by the designers of Gobi, and skilled workers.
B. Bolormaa, Deputy Director of Sales and Design Production of Gobi:
The second collection is being made in collaboration with the artist S. Sarantsatsralt. The collection was named “Leading Flower-Snowdrop” because it blooms first in spring. It is characterized by the fact that by working together with artists, the artist’s work is transferred to ready-made materials and turned into a product. Gobi has signed a contract with Italian designer Giorgio Spina.
Artist Sarantsatsralt.S: For the Year of the Rabbit, in cooperation with “Gobi”, the design of the coat was created with the artistic work “My horse”. In terms of color, it is characterized by incorporating solid colors such as blue and green, symbolizing spiritual light. My work has become a collection consisting of various materials such as textiles, cashmere and cotton.
