Gobi brand BARÇA’s official merchandising rights agreement is going on successfully
FC Barcelona club subsidiary BLM (BARÇA Licensing & Merchandising) and its partner New Era Licensing & merchandising reached the next level of the negotiations to sign an official exclusive partnership agreement. For the first time in Mongolia, Gobi brand obtained the right to manufacture and sell merchandise of world-renowned sports club, it will provide a major support to deliver the value of Mongolian cash register to international customers.
FC Barcelona club President Mr. Joan Laporta visited the Galleria branch of Gobi brand in Mongolia to watch the fashion show of the new collection.
With this collaboration being one step closer to becoming a real work, soon football lovers and loyal fans of FC Barcelona will be able to buy exclusive cashmere designs with their team logo at all Gobi branch stores.
