DISCUSSED WITH THE AMBASSADOR TO PROMOTE MONGOLIAN CASHMERE IN CANADIAN MARKET
Ambassador of Mongolia to Canada Mr Ya.Ariunbold held an informal meeting with representatives of the Mongolian Wool and Cashmere Association, Gobi, Cashmere Holding, Goyol Cashmere, Nans Cashmere exchanged views on brand marketing and advertising.
In order to promote Mongolian cashmere and the quality of its products, companies regularly participate in prestigious international fairs in Canada, hold regular exhibitions of cashmere products at the Embassy, companies promote their branded cashmere souvenirs to Canadian businessmen and businessmen through the Embassy. They discussed a number of issues, including the creation of video content on Mongolian cashmere for consumers, and the introduction of wool and cashmere products with the conformity mark “Mongolian Noble Fibre” and agreed to implement them in the near future.
July 21, 2021
