MARKETING TRAINING ORGANIZED
On September 26, the Mongolian Wool Cashmere Association organized a training on the principles of the golden circle of business, the latest attitudes and trends of the foreign market, the delivery of cashmere products to consumers, promotion and activation of sales.
The training was led by Narantogtokh.D (Ph.D), associate professor of the MUST, Department of Design, Bat-Orshikh.E, national consultant of Mountain Partnership or FAO and Yunus Environmental /YEH/ Hub, also participate by the executives of Khanbogd Cashmere LLC, foreign and domestic trade, marketing and sales managers and designers of Cashmere Holding, Nans Cashmere, Sor Cashmere, Gobi-Erdene Cashmere and Bayalag Ulzii LLC.
National consultant Bat-Orshikh.E, introduced business is a persona or human-centered business that combines smart fashion trends with national heritage, and in the future, with blockchain and artificial intelligence, eco-friendly sustainability is important to the world, and the value chain starts from nature and turns it into quality products, oriented to environmental challenges. While emphasizing the advantages of developing and implementing solutions based on social business, Ph.D. Narantogtokh.D, discussed the features and online sales of Mongolian cashmere, and how to sell the features to consumers through the sense of sight and touch, based on interesting cases and experiences based on the results of Japanese and international research.
The participants of the training expressed their desire to regularize the training with new and innovative information about the international trends and technologies of cashmere brand development with eco-friendly, human-centered and industrial production.
